#BackToSchool – Educational, mobile murals

There are some projects during which the heart grows bigger. Events afoot which you can hear the most beautiful sound of all times – a child’s laugh. Together with Media Group Havas Polska, Publicis Polska and Weber Shandwick, MindBlowing had a chance to work on a project #BackToSchool for our Michelin client. This action is primarily focused on the children’s safety and care. It is a joy that comes from being together with the parents and mutual learning how to move around safely on the way to school. Additionally, MindBlowing squad has invited the scouts from Warsaw, thanks to whom arose the educational game and young artists, who created some educational murals informing about safe behaviours when on the street.